Privacy Policy

Effective date: September 30, 2026 · Applies to the Money Cells iOS app and moneycellsapp.com

The short version: A parent creates the account. We collect only what the game needs to work: a parent email, kid nicknames and ages, and game progress. We do not sell data, show third-party ads or use ad trackers. Parents can delete everything at any time from inside the app.

1. Who we are

Money Cells (“we”, “us”) makes a money-learning game for children ages 6–12. The app is designed to be set up and managed by a parent or guardian.

2. What we collect

Information	From	Why
Parent email address and password	Parent, at sign-up	To create and sign in to the account. Passwords are handled by our authentication provider and are never stored in plain text.
Parent PIN	Parent	To lock the parent dashboard on the device. It's a convenience lock, not a password.
Kid nickname, age and avatar	Parent	To personalize the game and keep answers age-appropriate. A nickname is enough. Please don't use a child's full name.
Game activity	Automatically, during play	Session length, rounds played, cells saved and spent, deals resisted, colony number and goals. This powers progress stats and the parent dashboard.
Questions asked to Cellie	Child or parent	To generate an answer and to review and improve answer quality and safety.
Photos (optional)	Child, using the camera	Only when the “worth it?” camera feature is used. See Section 4.
Feedback (optional)	Parent or child	Rating, category, comments and an optional reply email, so we can fix problems.

We do not collect precise location, contacts, advertising identifiers, or payment information. We do not use third-party analytics or advertising SDKs.

If Face ID is used to unlock the parent dashboard, the check happens entirely on the device through Apple. We never receive biometric data.

3. How we use information

To run the game and save progress across devices
To show parents their children's stats and coaching tips
To answer questions through Cellie
To fix bugs, keep the service secure and improve learning content

We do not use children's information for advertising, profiling or marketing, and we never sell or rent personal information.

4. Cellie AI features

Cellie is an AI assistant. When you use it, your question (and, for the camera feature, the photo) is sent securely to our AI service providers to create a response. Along with the question we send the kid's nickname, age and current game stats so the answer fits them.

Photos are sent only to create the “worth it?” verdict. We do not save photos to our database.
Goal pictures may be generated by AI from a text description of the goal item.
Our AI providers process this data to provide the service and, under their business terms, do not use it to train their models.

AI responses can be wrong. Cellie is for learning, not financial advice.

We share information only with service providers that help us run Money Cells, under contracts that limit how they use it:

Supabase: account sign-in, database and server functions
Anthropic: Cellie chat, photo analysis and parent coaching
OpenAI: text search for Cellie's knowledge base and goal-image generation
Apple: app distribution and on-device Face ID

Some items in the goal catalog link to Amazon. Tapping one opens Amazon in your browser. The link includes our affiliate tag, and Amazon's own privacy policy applies there. We don't receive any information about what you buy.

We may disclose information if the law requires it or to protect the safety of our users.

6. Children's privacy (COPPA)

Money Cells is directed to children, so we follow the U.S. Children's Online Privacy Protection Act (COPPA) and similar laws.

Only an adult can create an account. The parent supplies the child's nickname and age.
We collect only the information the game reasonably needs.
Parents can review their child's information in the parent dashboard, ask us for a copy, or delete it at any time.
Children cannot make purchases, chat with other users or share personal information publicly in the app.

If you believe a child has given us personal information without a parent's consent, email us and we will delete it.

7. Storage and retention

Game progress is saved on the device and in our cloud database so it isn't lost. Sign-in tokens are kept in the device's secure keychain. We keep account data while the account is active and delete it when the account is deleted.

Our providers may process data in the United States and other countries.

8. Your choices and deletion

Delete in the app: open the Parent Dashboard and tap “Delete account & all data”. This permanently removes the account, kid profiles, sessions, goals, events and feedback.
By email: write to support@moneycellsapp.com from the account email to request access, correction or deletion. We reply within 30 days.
Camera: you can turn off camera access at any time in iOS Settings → Money Cells.

Depending on where you live (for example, California or the EU/UK), you may have more rights, such as data portability or objecting to processing. Contact us to use them.

9. Security

Data is encrypted in transit (HTTPS/TLS), and access to our database is restricted. No system is perfectly secure, but we work to protect your information and will notify you if a breach affects you, as the law requires.

10. Changes and contact

If we make material changes, we'll update the effective date above and take reasonable steps to notify parents before the changes take effect.

Questions? Email support@moneycellsapp.com.